Even in our digital new world everything still starts with a good idea. Platforms will continue to evolve, but the need for smart innovative thinking and good design will remain a constant. My goal is to bring those elements to everything I do, no matter the channel.
I've been working as an integrated Creative/Art director at some of the world's most creative agencies like Lowe, Lintas, Hamburg - Leagas Delaney, London - Saatchi, McCann, NY in virtually every category from packaged and luxury goods to fashion and wellness. The ability to create and sell award-winning work, especially in the tightly regulated healthcare industry made me a key player in winning new business and my experience working in Europe as well as in the States helped to launch global campaigns and build successful relationships with clients as diverse as Adidas and Pfizer to name a few. I'm equally comfortable in leading multi-functional teams or working hands-on at executions across all channels from TV and print to digital and social.
I'm happy to be part of a team to collaborate, partner and support. If I don't face a computer, I might be in downward facing dog. Originally from Germany, I'm married to a Swiss and live for the past 18 years with my 2 children in Brooklyn, NY.
EXPERIENCE
Integrated Freelance Creative Director
2012 - Present
Pitched and won, created and oversaw projects for clients as diverse as a private jet company, a luxury e-commerce site and a variety of pharma accounts in categories ranging from HEPC, COPD, asthma, oncology, psoriasis, sleep aids ...
McCann Erickson, New York
SVP Creative Director
2006 - 2012
Served as lead creative for Reclast in the US and Aclasta in Europe from the 1st day of launch until patent expiration 6 years later. Developed and supervised integrated campaigns on various pharma accounts including Lunesta, Lovaza, Premarin, Toviaz, Tradjenta, Nasonex, Cervarix and launched the award-winning cervical cancer awareness campaign.
Saatchi & Saatchi, New York
VP Associate Creative Director
2004 - 2006
Lead Creative on Detrol LA and Boniva introducing Sally Fields as a spokesperson.
Integrated Freelance Creative Director
2000 - 2004
Brand and Creative Development of integrated campaigns for Lexmark, Fruit of the Loom, Bacardi and Dunhill.
McCabe & Company, New York
Art Supervisor
1997 - 1999
Advertising legend and member of the esteemed One Club Creative Hall of Fame Ed McCabe gave me my first job in the US working on various accounts including School of Visual Arts and Chantilly
Leagas Delaney, London
Senior Art Director
1995 - 1996
Adidas was my jumping board to the UK allowing me to create and supervise global campaigns from the headquarters in London. I also became obsessed with Paul Smith who graciously allowed me to decorate his windows in Covent Garden and create a seasonal print campaign.
Publicis, Frankfurt
Grouphead Art
1993 - 1995
Oversaw a group of creatives working on Renault.
Lintas, Hamburg
Grouphead Art
1990 - 1993
Developed and supervised one of the most well known campaigns in german's advertising history announcing the new post codes after the reunification.
EDUCATION
Staatliche Akademie der Bildenden Kuenste, Stuttgart
1985 - 1989
Master of Fine Arts and Communication