The 360 campaign development for BestSelections.com – a luxury ecommerce website – recognizes that shopping is an ever changing notion. Customers who frequently visited department stores are now looking to digital channels. The client asked us to refresh the way of communication, so we heightened the shopping experience by introducing visual story telling in an unexpected way. Shopping online needed to be engaging, inspirational and easy. The design focus was reflected in a clean site aesthetic and branding and the campaign was supported by print, digital ads and social media.